Professor Yunus Launches Partnership with Milano Cortina Winter Olympic 2026

• Miscellaneous
• 27th March 2024
• YC

Yunus Centre Press Release – 27 March 2024

Nobel Laureate Professor Yunus visited Venice and Milan to finalise the partnership between   Milan Cortina Winter Olympic and Yunus Sports Hub.

During his visit to Venice on March 18th, Professor Muhammad Yunus was the honorary host of the launch event of Impact 2026, the social procurement program delivered as a partnership between Fondazione Milano Cortina 2026 (organizer of the 2026 winter Olympic and Paralympic Games), Yunus Sports Hub and Fondazione Giacomo Brodolini.

The aim of the program is to make sure that social businesses benefit from the economic opportunities of the 2026 Games. He opened the event with a keynote speech promoting the concept of social business and the world of three zeros in sports. The event was hosted by the  Ca’Foscari University of Venice, the Veneto region and the City of Venice.

The  Ca’Foscari University of Venice established a  Yunus Social Business Centre five years back during Professor Yunus's  visit to the university at the invitaion of the university, dedicating the Centre for implementation of social business in the academic curriculum. The Faculty members of several other Yunus Social Business Centres in different parts of Italy also arrived in Venice to participate in  the launching ceremony and meet Professor Yunus.

Later on 19th March in Milan, Prof Yunus addressed the students of the university of Bocconi , the topmost Italian management school. Prof Yunus expounded his vision about a world of three zeros, social business, and its link with sports . The event was organized within the framework of the launch of the Executive Master in Events, launched in partnership between University of Bocconi and Fondazione Milano Cortina 2026.

During his stay in Milan, Professor Muhammad Yunus was greeted by Hon. Attilio Fontana, President of Lombardia Regional Government at his office on March 19th. In the meeting President Fontana thanked Professor Yunus for associating himself with Milano Cortina Olympic  2026 and for his lifelong work for creating  a better world. He expressed his solidarity in working with  the same vision as of Professor Yunus.

During his visit to Milan Professor Yunus received the Italian rapper, singer, songwriter, social media personality and businessman, superstar Fedez (34).  Fedez introduced himself  as a longtime admirer of Yunus and was waiting for  an opportunity to meet him. Fedez paid his profound respect for Professor Yunus and expressed his interest in partnering with him in the movement towards building a World of Three Zeros. He, as a socially concerned business-man, expressed his desire to create a social business in Europe jointly with Professor Yunus. Professor Yunus accepted the offer and invited him to visit Bangladesh to finalise the partnership. He agreed. He immediately posted the photo of his meeting with Professor Yunus which went viral. Fedez has over 15 million followers on Instagram.

Nobel Laureate Professor Muhammad Yunus launched  Impact 2026 at  the University of Venice and delivered the keynote speech for Milano Cortina 2026 . It's a program to help social and local businesses to benefit from the 2026 winter Olympic Games. He talked about social business and how sports can make a better world. The event happened at the University of Venice, with support from the Veneto region and the City of Venice.

Professor Muhammad Yunus was invited by Hon. Attilio Fontana, President of Lombardia Regional Government at his office on March 19th. In the meeting the President greeted Professor Yunus for engaging himself with Milano Cortina 2026 and for his lifelong work for a better world, and he expressed his commitment to work on the same vision as Professor Yunus.

On March 19th, Prof Yunus addressed the students of Bocconi University, the topmost Italian Business school. Prof Yunus expounded his vision about a world of three zeros, social business, and its link with sport. The event was organized in the framework of the launch of the Executive Master in Events, launched in partnership between Bocconi University and Fondazione Milano Cortina 2026.

Italian superstar Fedez is joining the movement towards building a World of Three Zeros.

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